Scott Adam’s is known for the Dilbert comics, although his newest book is quite different.
Recently, I finished the audio-book version of Win Bigly: Persuasion in a World Where Facts Don’t Matter and let me say, it indeed was an eye-opening book.
Win Bigly and The Power of Persuasion
First off, Win Bigly is about Donald Trump and how he used persuasion and salesman based techniques to get into office.
Scott Adam’s is well known in many circles, but during the Trump candidacy, he saw what was going to happen and subsequently chose his side.
In this case, it was Donald Trump.
Not only did this cause his career and reputation some turmoil, but he even at points was physically threatened, making him temporarily change his endorsement.
This book (besides Scott’s gloating) goes into the persuasion techniques and tactics behind Trump’s winning office.
And it is fascinating.
Scott breaks down how Saturday Night Live, who notoriously berated Trump, actually influenced his win by showing him in office, while showing Hillary as a drunk at a bar.
And in that example it made the mind of viewers envision a Trump presidency and not a Clinton one.
He breaks down the way Trump would phrase and sell things, and how his slogan “Make America Great Again” contains powerhouse words that invoke passion.
There is much to learn from Win Bigly because all in all persuasion is necessary today.
Attention Trumps A Message
One of the key principles of the book was facetime and publicity is important.
If there is one thing I know, and one thing that makes the most sense in this world, it is that people the associated amount of occurrences with credibility.
The pick-up artist community is notorious for teaching guys that they need to be seen multiple times at a bar.
Heck, in The Like Switch, Jack Shafer talks about how important it is for an FBI agent to continually show themselves around a target for the target to feel comfortable with them.
The Trump candidacy ran this exact tactic.
For instance, Trump made the most headlines; he got the most air-time, and when the news outlets talked about other candidates often it was how Trump had said something about them.
And then, while trying to work to oppose him, CNN and other outlets against him would parade his name around.
Regardless of if you are painting negative light or positive light of something, talking about them gives awareness of who they are.
Its an interesting ode to the phrase “no press is bad press.”
In a sense, it works.
People like to stay comfortable, and by continually showing someone the same person, message, item, they end up getting comfortable with it.
In this case, they become the president of the United States.
Persuasion is a powerful high leverage skill because it can translate into all fields of life in one way or another.
But isn’t persuasion bad, because you are forcing someone to do something they don’t want to?
Well not necessarily. Moral’s play a huge role in what is behind the persuasion tactic. If you are trying to sell something and pull a sleazy move then, of course, it is not good, but if you are trying to help someone and the only way is through persuasion, then it isn’t bad.
Ultimately, knowing persuasion tactics is important because it also lets you see others use them.
And just like when you know that $.99 sells more than $1.00, you realize the persuasive marketing tactic at play in real life.
The most prevalent is often not the most correct.
Remember that and make sure to question everything.
Leave a comment below about you’re favorite persuasion tactic or incidence with persuasion.